Content –
tailored communication
for every audience

Content comes in many forms. But each must be perfectly tailored to messages and channels. We write, design, organize and produce the content that interests your audiences. From digital to traditional, from technical articles to events, we communicate every story compelling, professionally and individually at the same time. That’s what we consider good content.

Text

Our German agency name says it all: copywriting is in our DNA. Whether technically demanding, objectively clear, reportage-like descriptive or with a wink, whether extensive print article or concise social media post, whether for readers or for speakers – we hit the right note for every audience, every format and every channel.

  • News and press releases
  • Content for corporate media on- and offline
  • Technical articles
  • Interviews
  • Speeches and presentations
  • Scripts for film, video, podcasts, etc.
  • Newsletter

Press relations

What characterizes a professional press release? Who ensures that it reaches the right recipients? And in what context can you present your specialized topics in such a way that they are also well received by the general media? We know what journalists need and support you in creating the right content.

  • Creation of press releases and press kits
  • Distribution list research and update
  • Distribution of press releases
  • Media monitoring
  • Concept, organization and management of press events

Social media

If you want to make a strong impression on social media, you have to present complex issues in a short, concise and creative way. Equally important is cross-channel social media management that takes into account the specifics of each platform. We ensure that your topics find the right followers on Facebook, Instagram, LinkedIn, Twitter and other social media platforms with well thought-out editorial planning and targeted implementation.

  • Consulting on channel-specific strategies
  • Editorial planning and campaign conception
  • Creation of posts including assets
  • Implementation on the channels
  • Community management
  • Monitoring (e.g. via partners)

Events

In the process from a creative idea to a successful event, one thing is crucial: the eye for detail. What is the right location? What could an unusual give-away look like? Who will receive the guests? Is the moderator briefed? We plan accordingly, take care of all organizational issues in advance and ensure a smooth process on site.

  • Concept and organization of various event formats
  • Invitation and guest management
  • On-site event support
  • Give-aways
  • Hybrid and digital events

Graphic design

For impressive communication, stunning visuals are a must. Appealing design is much more than just a decorative accessory for interesting content: A well thought-out infographic, an extraordinary key visual or a consistent layout concept underline and complement the key messages of your publication.

  • Posters, billboards and flyers
  • Layout customer and employee media
  • Brochures
  • Infographics
  • Logos and key visuals

Print productions

Print is alive and well: even in the digital age, printed media are far from being a waste of paper. Whether flyers and posters, employee and customer magazines or high-quality book productions for special occasions – with our comprehensive expertise in paper selection, finishing technologies and print coordination, we will ensure a perfect finish for your layout.

  • Company chronicles, non-fiction books, biographies
  • Employee magazines
  • Customer magazines
  • Brochures, flyers, posters
  • Roll-ups and banners
  • Organization and supervision of printing

Photo / video / audio

Multimedia makes the world of digital communication more colorful and accessible: The CEO podcast interview can be listened to in the car on the way home. A mixed reality application at the trade show booth makes a product that is still in development tangible. And when scrolling through the newsfeed, your eyes will linger on the video of the new product. We create audiovisual content of any kind for you.

  • Concept and realization of podcasts
  • Organization and supervision of photo shoots
  • Development of storyboards and scripts for film and video
  • Direction and production of image, event or product films (live action and animation) together with partners
  • Mixed and virtual reality concepts

Webdesign

Your website is the flagship of your company and the central point of contact for stakeholders of all kinds. With SEO-appropriate content and user-friendly design, we ensure that applicants, potential new customers or journalists get a convincing first impression of you.

  • Website conception and realization (together with partners)
  • Microsites for campaigns
  • Content creation and update
  • Search engine optimization (via partners)

Referenzces

Wortwerkstatt-ZF-MobilityLifeBalance-01_2-1

Promoting #MobilityLifeBalance

Research, editorial content, social media, public relations, event management for ZF Friedrichshafen AG’s #MobilityLifeBalance campaign.

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Wortwerkstatt_ZF Tech Days_01

Innovations up close

Event management, Public Relations and editorial work for the “Technology Days” event of ZF Friedrichshafen AG

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Wortwerkstatt_Reich Jubiläum_01

An all-inclusive corporate anniversary

Ceremony, Chronicle, Exhibition and Communication for the 100th Anniversary of Reich

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Wortwerkstatt_Koerber Logimat_01

Multi-media eye-catcher

Concept, design, and on-site support of the Körber Supply Chain booth at the LogiMAT trade fair

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Wortwerkstatt_Triumph Pressearbeit_01

Quality writing for quality biking

Press Releases, marketing and blogging for Triumph Motorcycles

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Wortwerktstatt_IMOT_Referenz (1)

Going full throttle for a Motorcycle Trade Show

Event management, social media and content for Germany’s international motorcycle trade show IMOT

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Corporate Publishing für B2B: Kundenmagazin HOERBIGER@motion // Customer magazine HOERBIGER@motion

Technology and business clearly and concisely communicated

Editorial work and content conception for yearbook, company magazine and online presences of Hoerbiger Holding AG

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Wortwerkstatt_Recaro IAA 2017_01

XXL seat content

Public relations, social media, content, and event support at the IAA 2017 trade show appearance of Recaro Automotive

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24-Stunden-Rennen auf dem Nürburgring

24 hours of excitement

Public relations management, event organization and on-site support for Recaro Automotive at the 24 Hours Nürburgring race

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Wortwerkstatt_Keiper Buch_01

A historical document

Concept, editorial work, layout, and production of the chronicle of Keiper GmbH & Co. KG

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