Corporate Publishing on the FKFS wind tunnel
- Workshop: Brainstorming, content planning
- Design concept and layout
- Managing printing and finish, logistics, coordination with lettershop
- Editorial, image and translation management
- Editorial services and lectorate
The „Stuttgart Wind Tunnel” always enjoyed an excellent reputation in the automotive industry. The testing facility is operated by the Forschungsinstitut für Kraftfahrwesen und Fahrzeugmotoren Stuttgart (Research Institute for Automotive Engineering and Vehicle Engines, FKFS), which is part of the University of Stuttgart. The facility is regularly updated to reflect the latest research in aerodynamics and aeroacoustics. Likewise in 2014: After investing millions of Euro and undergoing several months of renovation, the wind tunnel at the University of Stuttgart was scheduled to be reopened in the fall of that year. Equipped with numerous patent-protected innovations, it could claim to be the most advanced aerodynamics and aeroacoustics testing rig in the world. To match and support the high-profile opening, FKFS planned a special magazine release that was to (re)introduce this highlight facility to their clients and stakeholders from education and politics.
Conceptional thinking and flexible project management
FKFS was searching for a full-service provider with a high level of expertise in content and design work. With WORTWERKSTATT, the Stuttgart-based company found what they were looking for. As an added bonus, we happened to be located quite close by. So we organized a workshop at our offices with every content stakeholder present. That way, we could bundle all ideas for concept and content and get them ready for approval. In addition to freelance editors, we organized and coordinated other service providers such as photographers, graphic designers and translators, and carefully scheduled the project to cover the entire print product chain, from the research phase to delivery to the lettershop.
Photo shoot with a historic all-star team
The first pages of the magazine offered readers a special treat. A series of images, shot with incredibly fast shutter speed, illustrated how the aerodynamics of historic vehicles like the legendary NSU Ro 80 or the Rothmans Porsche 956 still excel in the newly renovated wind tunnel.
Providing the finishing touch
Producing a high-quality magazine means going the extra mile. Numerous partners of the FKFS as well as special service providers for measurement equipment saw it as an attractive platform for advertising – which required planning. We also made sure to provide both cover and pages with gloss and proper finishing. The effort paid off: Guests and media representatives held the new magazine in their hands just in time for the festive opening of the new wind tunnel.
“The FKFS has been working with DIE WORTWERKSTATT for many years: From trade show appearances and events to press relations and social media presence to content support for workshops and strategy development, DIE WORTWERKSTATT is an absolutely reliable, extremely competent and highly professional partner in all areas of communication!”