A global CONNECT

Internal Communication for Körber Supply Chain

Services:

  • Concept and implementation of the newsletter for internal communication
  • Managing the editorial team
  • Identifying relevant topics, researching and writing articles in German and English
  • Coordination of the Portuguese translation
  • Design of a newsletter in accordance with Corporate Design
  • Distribution of a digital newsletter

Rapidly growing companies face challenges in quickly integrating their new employees into existing structures and processes. To do so requires a hub for basic information and necessary knowledge. Not only do corporate vision, goals and values have to be communicated to the newcomers. Current colleagues also need to be kept up to date on latest developments.

This was also the case at Körber Supply Chain (formerly Körber Logistics Systems), a Business Area of Körber Group and one of the leading providers of fully integrated solutions for optimizing complex logistics chains. As the number of employees worldwide grew, the company needed a new tool for internal communications that would reach all staff and keep them in the loop regarding strategic developments and current events – with a special emphasis on quick and direct transfer of information.

The Project

DIE WORTWERKSTATT: Aiming for the target group

Ten logistics companies under the common Körber umbrella were to be merged into one unit. We first conducted a wide-ranging survey among employees as part of the post-merger integration to assess what they required in terms of information. Based on these results, we then designed a communication tool oriented towards the needs of the target group. Available in three languages, it informs employees all around the world about the strategy, current developments as well as product innovations of the Business Area. In this way, the tool helps to create new global ties and a cross-national sense of community.

 

DIE WORTWERKSTATT took charge of all aspects of the project: selecting the topics, editing text and images, designing the layout and distributing a digital newsletter. During the implementation phase, we were not only responsible for finding topics and chairing the editorial meetings. In addition to research, we also wrote the texts for the German and English version. For the Portuguese translation, we coordinated with our translation partner.

Further References

Wortwerkstatt_Horex-Projekt_01

The Famous blank canvas

Relaunch for motorcycle heritage brand Horex – from logo to press event

Read more
Händler-Newsletter Pirelli auf Tablet

Round rubber – performance made

Public relations and newsletter editing for motorcycle tire brands Pirelli and Metzeler

Read more
Wortwerkstatt-RECARO Gaming (1)

Let the Games Begin!

Event management, website concept, social media, content, public relations for Recaro Gaming GmbH & Co. KG

Read more
Wortwerkstatt_Reich Jubiläum_01

An all-inclusive corporate anniversary

Ceremony, Chronicle, Exhibition and Communication for the 100th Anniversary of Reich

Read more
Corporate Publishing für B2B: Kundenmagazin HOERBIGER@motion // Customer magazine HOERBIGER@motion

Technology and business clearly and concisely communicated

Editorial work and content conception for yearbook, company magazine and online presences of Hoerbiger Holding AG

Read more
Wortwerkstatt_Recaro IAA 2017_01

XXL seat content

Public relations, social media, content, and event support at the IAA 2017 trade show appearance of Recaro Automotive

Read more
Wortwerkstatt_Koerber Logimat_01

Multi-media eye-catcher

Concept, design, and on-site support of the Körber Supply Chain booth at the LogiMAT trade fair

Read more
Wortwerktstatt_IMOT_Referenz (1)

Going full throttle for a Motorcycle Trade Show

Event management, social media and content for Germany’s international motorcycle trade show IMOT

Read more
Wortwerkstatt_ZF Corporate Publishing_01

Corporate Publishing for internal and external channels

Editorial support for the ZF Friedrichshafen AG corporate magazine “vision” and employee newspaper “we>move”

Read more
Wortwerkstatt-ZF-MobilityLifeBalance-01_2-1

Promoting #MobilityLifeBalance

Research, editorial content, social media, public relations, event management for ZF Friedrichshafen AG’s #MobilityLifeBalance campaign.

Read more