Die Wortwerkstatt

Content specialists for
technology and mobility

Gala, exhibition, corporate chronicle and more: how we set up an all-inclusive corporate anniversary for Reich GmbH.

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The international motorcycle exhibition IMOT is Southern Germany’s most important tradeshow for bikers – and we are the agency behind the scenes.

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Services

Turning complex topics into appealing content: That is our area of expertise – especially when it comes to technology, mobility or logistics. To do this, we combine industry knowledge with creativity, technical know-how and journalistic thinking. We know the audiences, speak their languages and use the right media and channels.

Consulting

Many paths lead to the goal. We will find the approach that enables you to perfectly reach media, employees and other opinion leaders.

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Beratung

Concept

Successful communication is only possible with elaborate concepts.

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Konzeption

Content

Content takes many forms. But all of them must be optimally tailored to messages and channels.

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Content

References

When are we satisfied with our work? What distinguishes a successful project for us? This selection gives an insight into our portfolio – decide for yourself.

Namensfindung für Marken: Namensvorschläge an Pinnwand // Brand name development: name suggestions on a flipchart

Piecing together the right name

Brand name development, legal trademark audit and linguistic-cultural review for Körber Supply Chain

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Wortwerkstatt_Koerber Logimat_01

Multi-media eye-catcher

Concept, design, and on-site support of the Körber Supply Chain booth at the LogiMAT trade fair

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Wortwerkstatt_Triumph Pressearbeit_01

Quality Writing for Quality Biking

Press releases, marketing and blogging for Triumph Motorcycles

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Wortwerkstatt-ZF-Cost-Engineering-01_n

What’s the Price of Success?

Editing, layout and publication of an in-house booklet on Cost Engineering for ZF Friedrichshafen AG

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Logo der Sonderausstellung IMOT-e

IMOT-e: E-mobility meets motorcycle industry

Concept, production and support for the IMOT-e special exhibition

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Wortwerkstatt_EFD Perspektive_01

A fresh „Perspektive“

Internal communications for Emil Frey Deutschland

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Corporate Publishing für B2B: Kundenmagazin HOERBIGER@motion // Customer magazine HOERBIGER@motion

Technology and business clearly and concisely communicated

Editorial work and content conception for yearbook, company magazine and online presences of Hoerbiger Holding AG

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Wortwerktstatt_IMOT_Referenz (1)

Going full throttle for a Motorcycle Trade Show

Event management, social media and content for Germany’s international motorcycle trade show IMOT

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Wortwerkstatt-ZF-MobilityLifeBalance-01_2-1

Promoting #MobilityLifeBalance

Research, editorial content, social media, public relations, event management for ZF Friedrichshafen AG’s #MobilityLifeBalance campaign.

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Wortwerkstatt-Koerber-Showroom-01

Staged (and stacked) most effectively

Concept and design of the showroom for Riantics in Denmark

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Agency

We are a team with character. For our customers, we work as partners at eye level, providing creative and constructive advice. At home south of Stuttgart, we think, work and communicate globally.

1985

founded in

17

employees

125

of years of our six longest

customer relationships combined

More about us

Clients

Our clients are as diverse as our projects. We have a long-standing partnership with most of them.

In WORTWERKSTATT, we have found a very committed PR agency with first-class contacts to the motorcycle media. In addition, the team is highly flexible and also supports us in social media and marketing matters actively and successfully. This makes them perfect partners for our requirements as a manufacturer of high-quality electric motorcycles.

Nina Bernecker

Regional Sales and Marketing Specialist (D & AT), Zero Motorcycles

“What I appreciate about the long-standing collaboration with DIE WORTWERKSTATT is an honest partnership that goes beyond a mere service relationship. This candid sparring allows us to grasp topics more completely, which puts us in a much stronger place, especially in Corporate Communications.”

Hendrik Ockenga

Director Brand & Communications, RECARO Holding GmbH

“The FKFS has been working with DIE WORTWERKSTATT for many years: From trade show appearances and events to press relations and social media presence to content support for workshops and strategy development, DIE WORTWERKSTATT is an absolutely reliable, extremely competent and highly professional partner in all areas of communication!”

Susanne Jenisch

Former Head of Marketing and Communication, Forschungsinstitut für Kraftfahrwesen und Fahrzeugmotoren Stuttgart

“We are thrilled with the professional support we received from DIE WORTWERKSTATT for our trade show appearance at Control 2023 in Stuttgart. The team convinced us with effective content and strategic consulting. Thanks to this collaboration, we exceeded our goals and are very satisfied with the results.”

Alberto Castiglioni

Head of Marketing, Visometry GmbH

“For over 20 years, DIE WORTWERKSTATT has been a reliable partner for us. With ZF’s diversified technology portfolio, the agency is now more important than ever before. They support ZF Group’s corporate communications in an international context, from strategy and planning to execution. In doing so, they remain always steadfast and work hard for our joint success. As a client, you can hardly ask for more.”

Christoph Horn

Executive Vice President Corporate Communications, ZF

“We have been working together with WORTWERKSTATT for many years with great success and satisfaction. To call the collaboration a partnership is almost an understatement, as WORTWERKSTATT has become virtually part of the large Triumph family. At the same time, the work is highly professional; the texts and translations consistently show that the employees have an excellent knowledge of motorcycles and that the texts are written with expertise. This is extremely important for credibility in the industry and is by no means a matter of course. We look forward to many more years of cooperation with WORTWERKSTATT.”

Uli Bonsel

Press Officer & Service Manager, Triumph Motorrad Deutschland GmbH

“We at Triumph have come to know DIE WORTWERKSTATT as an always reliable and competent partner. With a perfect feel for the right approach, expertise and a first-class understanding of what service means, DIE WORTWERKSTATT holds a permanent place among our agency partners.”

Oliver Willand

Director Marketing & Public Relations Germany/Austria, Triumph Motorrad Deutschland GmbH

“DIE WORTWERKSTATT has been a valued and reliable partner of IMOT since the very beginning. Their team solves both small and large communication tasks with creativity, skill and enthusiasm – and is always on hand to give us impulses for new formats and new channels of communication.”

Petra Zahradka

Managing Director, IMOT GmbH

“With DIE WORTWERKSTATT, we found an agency that not only acts as a consultant, but also as a partner and facilitator. From the very beginning, the entire team’s expertise and great competence convinced us. The initial business relationship has developed into a partnership based on friendship.”

Nina and André Reich

Managing Directors, Reich GmbH

“DIE WORTWERKSTATT has supported us for many years with an excellent knowledge of the market as well as a high degree of skill and reliability. Not least due to the great trust and a great partner-like project implementation, DIE WORTWERKSTATT is exactly the right match for us on the Metzeler and Pirelli team when it comes to PR and communication.”

Frank Facher

Head of Marketing DACH & Benelux, Metzeler and Pirelli Motorcycle Tires