A historical
document

Concept, editorial work, layout, and production of the chronicle of Keiper GmbH & Co. KG

Services:

  • Consulting and conceptual design
  • Editorial work: interviews, research, copywriting
  • Concept and supervision of images and photo shootings
  • Art direction, design, and layout
  • Paper selection, coordination of finishing and bindery, final print approval, packaging

The automotive supplier Keiper, founded in 1920, was a leading global developer and manufacturer of components and structures for vehicle seats as well as a provider of engineering services. In 2011, the history of the traditional company came to an end when it was sold to the US-based group Johnson Controls. The family of owners took this milestone as an opportunity to trace nine decades of history in a Keiper chronicle. The book was to be dedicated to all Keiper employees worldwide as a token of gratitude and appreciation.

The Project

Not your typical history book

The project started with a real stroke of luck: In a handwritten original manuscript – a chance discovery in 2010 – company founder Fritz Keiper described his personal career and the development of his company up to the Second World War in a style that was as pointed as it was thorough.

 

For the DIE WORTWERKSTATT editorial team, these invaluable first-hand accounts became the heart of the literary project. We added to them the voices and observations of other contemporary witnesses and placed them in a historical context. We asked employees, advisory board members, managing directors and shareholders for personal contributions in the form of writings or interviews. We held numerous conversations with the publishers, who contributed their perspectives as owners of Keiper. We delved into archives and storage rooms to sift through documents, picture collections, file folders, brochures, perused patent specifications, family trees and annual reports, and went on historical product expeditions with experts from development and manufacturing.

Co-written, co-created, co-experienced: our customer Keiper “on the move”

Last, but not least, we took advantage of our own very personal insights: Our agency had been working for Keiper since 1987, and we took on communication tasks in a wide variety of forms and shapes. In 24 years of close and trusted collaboration, we got to know the company, its people, and its products up close.

 

The resulting chronicle was called “On the move. The automotive supplier Keiper. History and stories from 1920 to 2011”. 300 pages, written and laid out by us and featuring photos produced by us. Included was also an appendix containing maps, infographics on sales and employee figures, a family tree and fold-out timeline with milestones. Bound, printed on high-quality paper, with a refined cover, packaged in an exclusive slipcase and custom wrapping paper. A lasting memory to browse, peruse, and read – truly a special project for DIE WORTWERKSTATT.

Facts and Figures about the Keiper Chronicle

28.304

words

313

pages

91

years of German company history

Further References

Wortwerkstatt-RECARO Gaming (1)

Let the Games Begin!

Event management, website concept, social media, content, public relations for Recaro Gaming GmbH & Co. KG

Read more
Wortwerkstatt_ZF Corporate Publishing_01

Corporate Publishing for internal and external channels

Editorial support for the ZF Friedrichshafen AG corporate magazine “vision” and employee newspaper “we>move”

Read more
Wortwerkstatt-ZF-MobilityLifeBalance-01_2-1

Promoting #MobilityLifeBalance

Research, editorial content, social media, public relations, event management for ZF Friedrichshafen AG’s #MobilityLifeBalance campaign.

Read more
Wortwerkstatt_Horex-Projekt_01

The Famous blank canvas

Relaunch for motorcycle heritage brand Horex – from logo to press event

Read more
FKFS Fahrsimulator

Highlighting an extraordinary testing facility

Corporate Publishing on the FKFS wind tunnel

Read more
180003_COVESTRO_Automotive_Day

Smart materials for future mobility

Conceptual and editorial work, event management for a press workshop of Covestro AG

Read more
Händler-Newsletter Pirelli auf Tablet

Round rubber – performance made

Public relations and newsletter editing for motorcycle tire brands Pirelli and Metzeler

Read more
Interne Kommunikation: Newsletter CONNECT von Körber Supply Chain // internal communication: Körber Supply Chain's newsletter CONNECT

A global CONNECT

Internal Communication for Körber Supply Chain

Read more
Wortwerkstatt_Triumph Pressearbeit_01

Quality writing for quality biking

Press Releases, marketing and blogging for Triumph Motorcycles

Read more
Logo der Sonderausstellung IMOT-e

IMOT-e: E-mobility meets motorcycle industry

Concept, production and support for the IMOT-e special exhibition

Read more