Technology and
business clearly
and concisely

Editorial work and content conception for yearbook, customer magazine and online presences of Hoerbiger Holding AG

Our Services:

  • Editorial work: yearbook, customer magazine, technical articles, speeches
  • Conceptional work: yearbook, customer magazine (storylines), infographics, (digital) events, social media
  • Consulting

Rooted in Vienna, headquartered in Switzerland, successful all over the world: Hoerbiger Holding AG is, in a very literal way, a global corporation. Not only are its locations numerous, but also the fields it is active in. Products from HOERBIGER, for example, increase efficiency of reciprocating compressors in the oil, gas, and processing industries as well as of large engines in power plants. Other solutions serve to provide comprehensive explosion protection for industrial applications. And still others improve vehicle transmissions or open and close doors and convertible tops in inventive ways. As a result, topics for communication are as diverse and specific as the products of the foundation company.

The Project

Facts and Figures about our support for Hoerbiger


WORTWERKSTATT client since


corporate media channels supported


larger-scope editorial articles per year

Good stories on every „channel”

Since 2013, DIE WORTWERKSTATT has been helping to prepare these topics in an appealing way for a wide variety of external and internal media – and thus to bring them closer to experts as well as to a broad audience. Now where exactly do we contribute our conceptual, editorial and technological expertise? For instance, in the HOERBIGER@motion customer magazine, which until recently was published in print. The publication contains (almost) everything new, exciting or intricate happening in the company, from news to in-depth features and reports. In addition to the actual writing, we are always happy to take on research, including the development of themes, in line with our journalistic standards. In the case of technical articles, both we and our customers benefit from our decades-long experience of diving deep into technical details and “translating” them into editorial content.

Another project is the yearbook – an annual report with long and fascinating editorial chapters – that we have been supporting from concept to final editing since 2019. This also included the special edition in 2020 for Hoerbiger’s 125th anniversary. Parallel to this, we edited and prepared several pieces of company history for use in digital media. On the internal website, an online quiz proved a particular hit with the staff: it required just the right mix of general and specialized knowledge to beat, offering both entertainment and informational value. And when all the planned major anniversary celebrations were cancelled due to the pandemic, we played a key role in designing the digital and virtual event alternatives without much delay.

Further References

Logo der Sonderausstellung IMOT-e

IMOT-e: E-mobility meets motorcycle industry

Concept, production and support for the IMOT-e special exhibition

Read more
Corporate Publishing für B2B: Kundenmagazin HOERBIGER@motion // Customer magazine HOERBIGER@motion

Technology and business clearly and concisely communicated

Editorial work and content conception for yearbook, company magazine and online presences of Hoerbiger Holding AG

Read more
Wortwerkstatt_Triumph Pressearbeit_01

Quality Writing for Quality Biking

Press releases, marketing and blogging for Triumph Motorcycles

Read more
Wortwerkstatt_EFD Perspektive_01

A fresh „Perspektive“

Internal communications for Emil Frey Deutschland

Read more
24-Stunden-Rennen auf dem Nürburgring

24 hours of excitement

Public relations management, event organization and on-site support for Recaro Automotive at the 24 Hours Nürburgring race

Read more
FKFS Fahrsimulator

Highlighting an extraordinary testing facility

Corporate Publishing on the FKFS wind tunnel

Read more
Wortwerkstatt-RECARO Gaming (1)

Let the games begin!

Event management, website concept, social media, content, public relations for Recaro Gaming GmbH & Co. KG

Read more

Smart materials for future mobility

Conceptual and editorial work, event management for a press workshop of Covestro AG

Read more
Wortwerktstatt_IMOT_Referenz (1)

Going full throttle for a Motorcycle Trade Show

Event management, social media and content for Germany’s international motorcycle trade show IMOT

Read more
Händler-Newsletter Pirelli auf Tablet

Round rubber – performance made

Public relations and newsletter editing for motorcycle tire brands Pirelli and Metzeler

Read more