Smart materials
for future mobility

Conceptual and editorial work, event management for a press workshop of Covestro AG

Our Services:

  • Conception of event and program, development of key visuals
  • Event management: invitation and travel management, on-site support, signage, transport shuttles
  • Event direction: coaching, presentation training, dress rehearsal, on-site stage direction
  • Creation of press kit texts and content for internal communication

Covestro AG, headquartered in Leverkusen, Germany, is one of the world’s leading manufacturers of polymers and high-tech plastics. The company was spun off from the former plastics division of Bayer AG in 2015 and launched a major reorganization and repositioning in the years that followed. This included raising the profile of Covestro’s expertise, products, and innovations as a partner of the international automotive industry. A kick-off press event was held to establish stronger ties with the European automotive media.

The Project

Megatrends at the Covestro Mobility Day

Our many years of insight into the mobility industry and its media landscape, as well as numerous press events of a similar nature on our reference list, were reasons enough for Covestro to bring us on board for this project. In conceiving the first “Covestro Mobility Day,” we focused on the automotive megatrends of safety, sustainability, and customization, which the company addresses with its high-performance materials portfolio. The questions we asked ourselves after our initial dive into Covestro’s automotive product worlds were also teasers for the press invitation: Can CO2 be a raw material? Is polycarbonate becoming the new glass? Can foils communicate?

Expert talks about material innovations

The one-and-a-half-day program started with a dinner event in the historic Bayer wine cellar in Leverkusen – an opportunity to get to know each other, talk face-to-face and network. The next day, the press workshop began with a deep dive into the product ranges of polycarbonates, polyurethanes, coatings, and foil. During three expert talks, one hour each, Covestro engineers presented insights into their innovative projects, explained exhibits and material samples, and opened question-and-answer sessions. Lunch in the Science Lab was followed by guided tours of a production plant and two showrooms, one-on-one interview opportunities and a wrap-up panel discussion.

From event concept to storm damage containment

In close collaboration with the client, the DIE WORTWERKSTATT team developed the event concept including key visuals, designed program points and a structure for expert talks and presentations. We arranged a dinner speech, wrote copy for the invitation, press kit and internal communications, and took charge of the on-site event management. Not even the gale-force winds of storm “Friederike” were able to throw us off balance. We organized individual travel plans back home for stranded journalists whose trains were cancelled. And one the very next morning, both we and our client were delighted to already receive extremely positive press coverage.

“An utterly successful event! We are particularly pleased to see our impression confirmed by the through and through positive feedback we received from attendees and colleagues.”

Lars Boelke

Global Media Relations, Covestro AG

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