What’s the
price of success?

Editing, layout and publication of an in-house booklet on Cost Engineering for ZF Friedrichshafen AG


  • Conceptional design of booklet
  • Research, editorial work, copy-editing
  • Layout and design
  • Publishing and shipping

Profitability is the top priority for a successful business. What sounds like a banality is not so straightforward in practice: The larger the company and the more complex its product portfolio, the more factors need to be considered when searching for the most efficient solution. If you want to strike the right balance between cost, quality, time, and effort for major investments like developing a new product or constructing a new plant, then Cost Engineering is the right department to turn to. The technology group ZF Friedrichshafen AG, one of the world’s largest automotive suppliers, wanted to provide its employees with an in-house information booklet on what the work of this department looks like in practical terms.

The Project

Facts and Figures about the ZF Cost Engineering Booklet


pages of input


edition of copies


pages of detailed Cost Engineering info

DIE WORTWERKSTATT: Deep Dive and Complete Overview

Cost engineering – never heard of it? That was also our first reaction when DIE WORTWERKSTATT’s long-standing customer ZF approached us with the assignment. Even more reason to dig deep into the subject: We pored over an avalanche of PowerPoint slides and talked to experts in the company to grasp what a cost engineer actually does.


On this basis, we developed a concept for an in-house guide that explains the cost engineering processes and the background. We wrote articles, created a glossary of the most common technical terms, scribbled infographics and, in collaboration with our art director, developed a clean and appealing look for what at first glance appears to be a rather dry subject. After all, the brochure was not only intended to make it easier for new cost engineers to get started in the ZF organization, but also to give employees in other departments an overview of the responsibilities and working methods of Cost Engineering. It goes without saying that we were also responsible for the final production and printing of the booklet.

Further References

24-Stunden-Rennen auf dem Nürburgring

24 hours of excitement

Public relations management, event organization and on-site support for Recaro Automotive at the 24 Hours Nürburgring race

Read more
Wortwerkstatt_ZF Tech Days_01

Innovations up Close

Event management, Public Relations and editorial work for the “Technology Days” event of ZF Friedrichshafen AG

Read more

What’s the Price of Success?

Editing, layout and publication of an in-house booklet on Cost Engineering for ZF Friedrichshafen AG

Read more

Staged (and stacked) most effectively

Concept and design of the showroom for Riantics in Denmark

Read more
Händler-Newsletter Pirelli auf Tablet

Round rubber – performance made

Public relations and newsletter editing for motorcycle tire brands Pirelli and Metzeler

Read more

The famous blank canvas

Relaunch for motorcycle heritage brand Horex – from logo to press event

Read more

Smart materials for future mobility

Conceptual and editorial work, event management for a press workshop of Covestro AG

Read more
Wortwerkstatt-RECARO Gaming (1)

Let the games begin!

Event management, website concept, social media, content, public relations for Recaro Gaming GmbH & Co. KG

Read more
Wortwerkstatt_EFD Perspektive_01

A fresh „Perspektive“

Internal communications for Emil Frey Deutschland

Read more
Wortwerktstatt_IMOT_Referenz (1)

Going full throttle for a Motorcycle Trade Show

Event management, social media and content for Germany’s international motorcycle trade show IMOT

Read more